Top 5 iOS Consumer Finance Apps in Kenya: Q1 2025 Performance

During the first quarter of 2025, the top consumer finance applications on the iOS platform in Kenya showcased varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at how these apps fared, based on data from Sensor Tower.

Splitwise experienced fluctuations in revenue, peaking at approximately $113 in mid-February. Weekly downloads ranged from 51 to 100, with a notable increase towards the end of March reaching 81. Active users remained relatively stable, hovering around 230 to 290 throughout the quarter.

YNAB saw a significant surge in revenue in the second week of February, hitting $173. However, downloads decreased over the quarter, starting at 84 and ending at 21. Active users showed minor fluctuations, maintaining a range between 77 and 99.

Wallet - Daily Budget & Profit had a moderate revenue performance with a peak of $50 in mid-March. Downloads were consistent, ranging from 31 to 61, while active users varied slightly between 132 and 167.

Spendee Budget App & Planner experienced a low download rate, with a significant dip in mid-January to only 7 downloads. Revenue showed inconsistency, peaking at $83 in early January and $54 at the end of March. Active users remained steady, ranging from 37 to 52.

Buddy: Budget Planner App recorded its highest revenue at $56 in early February. Downloads fluctuated throughout the quarter, with a high of 99 in late December and a low of 21 at the end of March. Active users showed a slight decline, from 82 at the start to 50 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform.